The launch of LMND.
Lemonade is a fresh and optimistic brand for all.
The launch of the brand LMND - Lemonade.
Lease Me helped LMND secure their launch retail store.
“We chose Gould Street in Bondi Beach for the location to launch the brand as we feel there is synergy in spirit that communicates our brand. Bondi Beach is iconically Australian and our collection is designed for the iconic Aussie lifestyle” states Ana Maria Escobar – Creative Director and Founder.
The store will showcase the brands first collection of accessories and apparel for Spring/Summer 2018.
Australian fashion icon, Romy Frydman, Creative Director and Stylist from Style Me Romy has collaborated with the LMND team to shoot & style the launch campaign, creating key visuals to communicate the brands leading looks.